Zapier is a workflow automation platform that connects over 8,000 web applications, letting businesses build automated processes (“Zaps”) without writing code. The platform has expanded beyond simple trigger-action automation into AI-powered agent capabilities, enabling multi-step workflows that incorporate reasoning and decision-making. It serves everyone from solo freelancers to large enterprises looking to eliminate repetitive manual work. Its key differentiator is breadth: the sheer number of supported app integrations makes it a default choice for cross-tool automation, even as more specialized AI agent builders enter the market.
Zapier
Connect your apps, automate everything, no code.
Compliance
GDPR HIPAA ISO 27001 SOC 2
Key Features
- App integrations — Connects 8,000+ apps (e.g. Gmail, Slack, Salesforce) so data and triggers can flow between tools automatically.
- Multi-step Zaps — Chains together multiple actions and conditional logic so one trigger can kick off an entire automated workflow.
- AI-powered agents — Adds AI reasoning into workflows, allowing automations to make decisions rather than follow purely linear rules.
- No-code builder — Visual interface lets non-developers create and edit automations without writing scripts.
- Built-in apps — Native tools like formatters, filters, and data stores for manipulating data mid-workflow without needing a third-party app.
Use Cases
- For SMBs — A small business automates lead capture by connecting its web form, CRM, and email marketing tool, eliminating manual data entry.
- For mid-market operations teams — A growing company chains together approval workflows across Slack, Google Sheets, and project management tools.
- For enterprise IT — A large organization standardizes automation governance across departments using Zapier’s enterprise admin controls and SOC 2/HIPAA-compliant infrastructure.
Pricing MODELS
Freemium
Pricing Summary
Free for up to 100 tasks per month, with paid plans starting at $19.99/month and scaling up to $69/month for team features; enterprise pricing is custom for large-scale deployments.
Company Size Fit
Enterprise Mid-market SMB
Technical Snapshot
API Available
Yes
LLM Provider
Multi-model
Open Source
No
Deployment Options
Cloud Saas
Notable Customers
BuzzFeed, Dropbox, 2.2M+ businesses