Sierra is a conversational AI platform, co-founded by former Salesforce co-CEO Bret Taylor and former Google executive Clay Bavor, that lets enterprises build customer-facing AI agents matched to their brand voice. It offers Agent Studio, a no-code builder for CX teams, alongside an Agent SDK for developers who want programmatic control, so technical and non-technical teams can work on the same agent. Agents can take real actions — updating accounts, processing orders — rather than only answering questions, and run on a multi-model architecture rather than a single underlying LLM. Sierra targets large, well-known enterprises, with the company stating that more than 40% of the Fortune 50 use its platform, positioning it at the high end of enterprise CX automation alongside competitors like Decagon and Parloa.
Sierra
Enterprise AI agents that act on your behalf
Compliance
GDPR SOC 2
Key Features
- Agent Studio: A no-code interface letting CX and operations teams design and adjust agent behavior without engineering support.
- Agent SDK: A developer-facing toolkit with pre-packaged agent “skills” and connectors for building more customized agents programmatically. Note: access to the SDK and developer docs is gated to contracted enterprise customers rather than offered as a public self-serve API.
- Multi-model architecture: Agents route across multiple AI models instead of relying on one provider, which Sierra says improves reliability and lets it match models to tasks.
- Guardrails and supervision: Built-in safeguards intended to constrain agent responses and reduce the risk of incorrect or off-brand answers reaching customers.
- Simulation and testing: Tools to simulate customer conversations before launch, used to evaluate expected agent performance.
- Cross-system action-taking: Agents integrate with backend systems to complete tasks like account updates or order changes, not just generate replies.
Use Cases
- For consumer subscription brands: A subscription brand deploys agents to handle plan changes, cancellations, and billing while keeping responses aligned to its brand voice.
- For complex regulated workflows: A financial services or healthcare enterprise uses Sierra’s guardrails to let agents handle sensitive tasks like claims status within compliance constraints.
- For mixed technical/non-technical teams: An enterprise uses Agent Studio and the Agent SDK side by side so CX operations and engineering can each build at their own level of technical depth.
Pricing MODELS
Enterprise
Pricing Summary
Enterprise-only, outcome-based custom pricing, generally cited in the roughly $150K–$350K+/year range. No published self-serve pricing.
Company Size Fit
Enterprise
Technical Snapshot
API Available
Yes
LLM Provider
Multi-model
Open Source
No
Deployment Options
Cloud Saas