Nurix

Production-grade voice and chat agents for sales and support

Nurix is a San Mateo-based enterprise AI platform founded in 2024 by Myntra co-founder Mukesh Bansal, focused on building production-ready voice and chat agents that automate customer and employee workflows end-to-end. Its flagship offering, NuPlay, is described as optimized from the ground up for real-time speech conversations rather than being a text-first system adapted for voice — a distinction the company emphasizes for interactions that require handling transfers, pauses, retries, and multi-step logic. Nurix covers both inbound and outbound workflows across support, sales, and back-office operations, integrating directly into CRMs, ticketing systems, and internal APIs so agents can take real actions (create tickets, update records, trigger workflows) rather than simply generating responses. The platform targets verticals including retail, insurance, financial services, and healthcare.

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Key Features

NuPlay voice platform: A voice-first agent engine built for enterprise-grade real-time speech, handling conversational nuance, multi-step flows, transfers, and retries at scale.
Omnichannel delivery: Agents operate across voice, SMS, email, and chat with consistent context, so customers do not repeat information across channels.
End-to-end workflow automation: Agents validate, route, and execute tasks autonomously across multi-step support and sales workflows, rather than only answering questions or handing off to humans.
CRM and enterprise integrations: Direct connectors to Salesforce and other CRMs, ticketing tools, and internal APIs enable agents to complete actions inside existing systems.
Conversation analytics and QA: Real-time and historical dashboards provide visibility into customer intent, agent performance, and conversation quality for continuous optimization.
Rapid agent deployment: A library of pre-built agents and a no-code/low-code workflow designer allow teams to launch agents quickly without deep engineering resources.

Use Cases

For high-volume inbound support: A retailer or insurer deploys Nurix agents to handle common inbound queries, issue resolution, and ticket creation without human intervention.
For outbound sales qualification: A sales team uses Nurix’s outbound agents to qualify and follow up with leads across regions and time zones, routing warm leads to human reps.
For regulated back-office workflows: A financial services firm automates claims processing, mortgage servicing, or collections workflows with agents that operate within compliance guardrails.