Clay

Data enrichment and AI research that powers personalized outreach at scale

Clay is a New York-based data enrichment and sales automation platform that lets revenue teams — primarily RevOps engineers, growth marketers, and SDRs — build sophisticated prospect research and personalization workflows without code, using a spreadsheet-like interface backed by 75+ integrated data providers. Its core architectural insight is that no single B2B data provider covers every prospect completely: Clay’s “waterfall enrichment” model queries providers sequentially until data is found, producing higher match rates than any single-source tool. On top of this data foundation sits Claygent, Clay’s AI research agent, which scrapes the public web for custom data points (founder backgrounds, company initiatives, recent news) and generates personalized email copy at scale. Clay raised $62M in a Series B at a $1.25B valuation in early 2024, with notable customers including Anthropic, OpenAI, Ramp, and Notion.

Compliance

GDPR SOC 2

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Key Features

Multi-provider waterfall enrichment: Queries 75+ data providers (including Apollo, People Data Labs, Clearbit, Crunchbase, and others) sequentially for each enrichment task — falling through to the next provider when one fails — producing materially higher match rates than single-source enrichment.
Claygent (AI research agent): An AI agent that scrapes the public web for custom, unstructured data points that database providers don’t cover — founder backgrounds, company news, job posting signals, specific initiatives — enabling enrichments that no standard data provider offers.
AI-powered personalization: Integrated GPT functionality for generating context-aware email copy, opening lines, and custom fields from enriched data at scale — building outreach that references specific prospect details without manual research per record.
Visual no-code workflow builder: A spreadsheet-style interface where non-technical users configure enrichment logic, define waterfall sequences, and build prospecting workflows by adding columns and triggers rather than writing code.
Signal tracking and intent data: Job change alerts, funding event tracking, hiring signals, and web intent signals that trigger enrichment and outreach workflows when prospects show in-market behavior.
CRM sync and enrichment (Growth tier and above): Automatically syncs enriched and continuously refreshed data back to Salesforce, HubSpot, and other CRMs — eliminating manual data entry and keeping records current.

Use Cases

For RevOps and growth engineering teams: A RevOps team builds a fully automated pipeline that pulls new leads from multiple sources, enriches them across 10+ providers, scores them, generates personalized opening lines, and pushes them into a sequencing tool — all without manual research per record.
For signal-triggered outbound: A GTM team sets up Clay workflows that monitor accounts for specific triggers (new funding, leadership hire, product launch) and automatically generate and queue personalized outreach when those signals fire.
For companies entering new markets: A team mapping a new total addressable market uses Clay and Claygent to research and qualify hundreds of accounts in days rather than weeks of manual work.

Pricing MODELS

Saas subscription, Usage-based

Pricing Summary

Usage-based, credit-and-action model with tiered monthly plans. Free tier (100 credits, 500 actions/month); Launch starting at $185/month; Growth starting at $495/month (includes CRM sync); Enterprise is custom-quoted with dedicated support and SLA guarantees.