Apollo

Sales intelligence and engagement platform with 275M+ verified B2B contacts

Apollo is a Covina-based all-in-one sales intelligence and engagement platform with one of the largest B2B contact databases in the market — 275M+ contacts across 600K+ companies — combined with outbound sequencing, CRM enrichment, calling, and AI-powered personalization in a single platform. It targets the full range from solo founders to large enterprise sales teams, with a free tier that has driven over 500,000 companies to the platform. Apollo’s positioning is that teams shouldn’t need ZoomInfo-level data and a separate sequencing tool and a separate dialing tool — it consolidates those into one system at significantly lower price points than traditional enterprise alternatives. In 2026, Apollo acquired Pocus, adding deeper intent signal intelligence and account prioritization workflows to the platform.

Compliance

GDPR SOC 2

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Key Features

275M+ contact database with advanced filtering: One of the largest B2B contact databases with verified emails, phone numbers, and company data — filterable by 65+ criteria including industry, company size, technology stack, location, and job change signals.
Outbound sequencing engine: Multi-channel email and phone sequencing with A/B testing, AI-generated opening lines, personalized email copy, and automated follow-up scheduling built directly into the platform.
AI-powered personalization: AI tools that generate context-aware email copy and opening lines based on prospect work history, recent news, and company signals — reducing time spent on manual personalization.
Signal intelligence (Pocus acquisition): Account prioritization based on buying intent signals — funding events, hiring trends, technographic changes, web intent — surfaced automatically to help reps focus on in-market accounts.
Conversation intelligence: Records and transcribes sales calls, surfaces key moments, and generates follow-up summaries, reducing post-call admin work.
CRM enrichment and sync: Automatically enriches and continuously refreshes CRM records with Apollo’s contact and company data, keeping Salesforce and HubSpot records current without manual data entry.

Use Cases

For SDR teams building prospect lists: An outbound sales team uses Apollo’s 275M+ database and 65+ filters to build highly targeted prospect lists, then launches personalized email sequences without switching tools.
For RevOps teams maintaining CRM hygiene: A RevOps team connects Apollo to Salesforce to continuously enrich and refresh contact records, eliminating stale data without a dedicated data vendor contract.
For SMBs entering outbound for the first time: An early-stage company uses Apollo’s free tier to test outbound prospecting with meaningful data access before committing to a paid subscription.

Pricing MODELS

Freemium

Pricing Summary

Freemium model. Free tier includes 100 credits/month and basic access, making it meaningful for early-stage teams. Basic plan at approximately $49/user/month; Professional at approximately $99/user/month; Organization (enterprise) is custom-quoted. Annual billing offers a discount.