Actively

AI sales agents that run outbound prospecting so reps can focus on closing

Actively is a New York-based AI sales agent platform that automates the outbound prospecting and follow-up functions of the sales cycle — identifying prospects, crafting personalized outreach, executing multi-touch sequences, and managing follow-ups — so that human sales reps spend their time on conversations and closing rather than pipeline generation. It targets SMBs and mid-market companies where outbound is essential but the manual overhead of running it well at scale is a significant bottleneck. Detailed public product documentation is limited at time of writing.

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Key Features

Autonomous prospecting agents: AI agents that identify target prospects based on defined ICP criteria and initiate contact without requiring manual list-building or research per record.
Automated multi-touch follow-up: Manages the full follow-up sequence after initial outreach, escalating engagement or adjusting messaging based on prospect responses.
Personalized outreach at scale: Generates contextually relevant messaging for each prospect rather than sending generic templates.
Multi-model AI foundation: Built on multiple underlying AI models for research and message generation.
CRM and sales tool integration: Connects to existing sales infrastructure so agent-generated activity is visible in the rep’s pipeline.

Use Cases

For SDR-lean sales teams: A company without a dedicated SDR function uses Actively agents to handle the top-of-funnel prospecting and follow-up that would otherwise require additional headcount.
For reps spending too much time on admin: A team whose AEs are spending hours on outreach and follow-up instead of discovery and closing deploys Actively to automate that layer.