Wildcard

AI visibility optimization for e-commerce in AI search platforms.

Wildcard is an AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) platform for e-commerce brands that uses AI agents to improve product and brand visibility across AI-driven search and shopping experiences — including ChatGPT, Google AI Overviews, and Amazon Rufus. As consumers increasingly discover and research products through AI assistants rather than traditional search engines, the rules governing visibility have shifted from classic SEO toward a new set of practices focused on how AI systems retrieve, summarize, and recommend products. Wildcard addresses this emerging discipline by helping e-commerce brands optimize their presence for these AI-mediated discovery channels. The platform targets SMB and mid-market e-commerce brands and differentiates through its specific focus on the rapidly emerging AI search and shopping visibility category, positioning ahead of an anticipated shift in how consumers discover products online.

Compliance

SOC 2

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Key Features

Multi-platform AI visibility tracking: Monitors brand and product visibility across multiple AI search and shopping platforms, including ChatGPT, Google AI Overviews, and Amazon Rufus, providing a unified view of AI-mediated discovery performance.
AEO/GEO optimization: Applies AI-search-specific optimization techniques aimed at improving how brands and products are represented when AI systems summarize or recommend them, distinct from traditional SEO practices.
AI agent-driven content and data optimization: Uses AI agents to identify and address gaps in how a brand’s product information is structured and presented for AI systems to retrieve and reference accurately.
Competitive AI visibility benchmarking: Provides visibility into how a brand’s AI search presence compares to competitors, helping brands understand where they are losing ground in AI-mediated discovery.
Multi-model architecture: Uses multiple underlying LLM providers, relevant given that different AI platforms use different underlying models and retrieval mechanisms that brands need to optimize for.

Use Cases

For e-commerce brands losing visibility to AI search shifts: An e-commerce brand noticing declining traffic from traditional search as consumers shift to AI assistants uses Wildcard to understand and improve its visibility specifically within AI-mediated discovery channels.
For brands wanting to get ahead of the AI search transition: A consumer brand anticipating that AI search and shopping assistants will become a larger share of product discovery proactively uses Wildcard to establish strong AI visibility before competitors do.

Pricing MODELS

Saas subscription

Pricing Summary

Wildcard uses a SaaS subscription model with custom enterprise pricing for larger organizations. Specific pricing tiers are not publicly listed — brands contact the company for a quote.