Hightouch

Warehouse-native composable CDP with AI decisioning for marketing teams

Hightouch is a San Francisco-based warehouse-native data activation platform — often positioned as a Composable CDP — that syncs customer data from cloud data warehouses (Snowflake, BigQuery, Databricks, Redshift) directly to the 300+ marketing, sales, and advertising tools where teams take action. Rather than storing customer data in its own proprietary store (as traditional CDPs do), it queries the warehouse directly and pushes results downstream — giving enterprises full data governance and ownership while making that data actionable without engineering bottlenecks. In 2025 Hightouch expanded significantly with the launch of AI Decisioning (reinforcement learning-based optimization for channel, timing, and offer decisions), Adaptive Identity Resolution (AI-powered cross-device identity unification), and Hightouch Agents (AI marketing agents for campaign planning and ad creation). It has investment from both Databricks and Snowflake and is recognized as a Strong Performer in Forrester’s B2B CDP Wave (2025).

Compliance

GDPR HIPAA SOC 2

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Key Features

Reverse ETL (data warehouse sync): The core engine: queries the warehouse on a schedule or in real time and pushes the results to 300+ destinations (CRMs, ESPs, ad platforms, analytics tools) using change data capture to sync only new and changed rows.
Customer Studio (no-code audience builder): A visual, SQL-free interface letting marketers build and activate audience segments from any data in the warehouse — not limited to what a CDP has ingested — without filing engineering tickets.
AI Decisioning: A reinforcement learning-based optimization layer that continuously experiments to find the best message, channel, timing, and offer for each individual customer — automating what would otherwise require manual A/B testing at scale.
Adaptive Identity Resolution: Launched July 2025, this provides AI-powered deterministic and probabilistic identity matching within the warehouse, unifying fragmented cross-device customer profiles without requiring a separate identity tool.
Hightouch Agents (marketing AI agents): AI agents that assist with campaign planning, audience creation, and ad generation — pulling from the warehouse and existing brand assets to reduce the manual steps in launching campaigns.
Journey orchestration: A visual cross-channel journey builder with simulation capabilities that lets marketers design, test, and activate multi-step customer journeys without writing code.

Use Cases

For data-mature companies replacing traditional CDPs: An enterprise with a well-modeled Snowflake warehouse replaces a traditional CDP to activate its full first-party data — loyalty data, product usage, inventory — in downstream marketing tools without migrating or duplicating data.
For performance marketing teams activating first-party data: A retail media or DTC company uses Hightouch to push warehouse-based first-party audiences to Facebook, Google, and The Trade Desk with high match rates, replacing cookie-based targeting with owned data.
For lifecycle marketing teams using AI optimization: A subscription company replaces manual send-time and channel selection with Hightouch’s AI Decisioning, which learns individual-level preferences across thousands of users without setting up separate experiments for each decision.

Pricing MODELS

Freemium, Saas subscription

Pricing Summary

Freemium model with a free tier (one destination always free) to enable initial testing. Paid plans scale with destinations, sync frequency, and features; Business and Enterprise tiers are custom-quoted. Contact sales for pricing.