Aside is a real-time sales call assistant that surfaces answers during live conversations by drawing on a company’s own documentation, HubSpot CRM data, and historical call records, combined with live coaching, playbook enforcement, and post-call feedback. Sales reps frequently need information during calls — pricing details, prior interaction history, competitive positioning — that exists somewhere in company systems but isn’t readily accessible mid-conversation; Aside surfaces this information in real time while also reinforcing sales methodology through live coaching and playbook adherence checks. The platform targets SMB and mid-market sales organizations and is priced accessibly relative to enterprise sales enablement platforms. It differentiates through the breadth of its real-time and post-call functionality — combining answer surfacing, live coaching, and feedback in one tool — and its publicly listed, approachable per-seat pricing.
Aside
Live sales call coaching and answers, powered by your own data.
Compliance
SOC 2
Key Features
- Real-time answer surfacing: Pulls relevant information from company documentation, HubSpot, and past call records during live conversations, helping reps respond accurately without manually searching for information mid-call.
- Live coaching: Provides real-time guidance during calls to help reps stay on message and respond effectively to the conversation as it unfolds.
- Playbook enforcement: Monitors calls against defined sales playbooks, flagging deviations or missed steps to help reps maintain consistency with established sales methodology.
- Post-call feedback: Generates structured feedback after each call, helping reps and managers identify areas for improvement based on what occurred during the conversation.
- HubSpot integration: Connects directly with HubSpot CRM data, pulling relevant prospect and account context into the live call experience without manual lookup.
- Multi-model architecture: Uses multiple underlying LLM providers to power real-time transcription, information retrieval, and coaching analysis.
Use Cases
- For sales teams wanting consistent playbook adherence: A sales manager trying to ensure reps consistently follow established methodology across the team uses Aside’s playbook enforcement and post-call feedback to identify and address gaps systematically rather than through periodic call reviews alone.
- For reps needing fast access to account context during calls: A rep on a call with a prospect they haven’t spoken with recently uses Aside to surface relevant HubSpot history and prior call context in real time, allowing them to reference specifics without breaking conversational flow.
Pricing MODELS
Saas subscription
Pricing Summary
Aside is priced at approximately $30–60 per seat per month, with custom enterprise pricing available for larger organizations. Pricing is publicly listed, making it accessible for smaller sales teams to evaluate cost upfront.
Company Size Fit
Mid-market SMB
Technical Snapshot
API Available
Yes
LLM Provider
Multi-model
Open Source
No
Deployment Options
Cloud Saas